Unit 6: Media Campaign
TV Series
What worked well in Netflix's Squid Game was the campaign such as trailers and posters because the show manage to make $996 million on Netflix which breaks Netflix records of the most watched show on its platform.
What helped sell show was people were recommending their friends or relatives to watch the show because on how well written the show was which helped the success of the show.
Actors such as Lee Jung-Jae was big actors in South Korea, are now huge actors international thanks to success of the show. After the break through of Squid Game, many of the cast now have gotten interviews and their following count on their social media has drastically increase since of the success of the show.
After success after a major show/movie, they would make merchandise such as key rings, toys, clothing to capitalising on the popularity of the show
Popular Youtube Mr Beast, made his own squid game series on youtube to capitalising the success of the show and received over 100 million views in a day which beats youtube records on the most received views which isn't a music video or movie trailer.
Media Product
What helped sell this game was that this game is a sequel to one most most popular PS games which was Spider-man 2016. Also what helped to make this game popular was that it is a PlayStation Exclusive which made the availability of the game rare since it only worked on PlayStation console.
For the release of the game, there would be trailers, posters and other media outlets promoting the game and its gameplay. Character of Mile Morales has become more popular Marvel character in recent year and has received its own animated movie such as Spider-Man Into The Spider Verse and becoming more merchandisable.
What also contribute to this game is the new recently release PlayStation 5 console and has a game like this to go with the console.
Snickers Advert
What sell its advert it had guess starring Rowan Atkinson which he is known as Mr Bean which helped this advert. It's different from other adverts it has an iconic comedy characters in the ad selling the product.
Something might offend someone is Rowan Atkinson character Mr Bean due to his immature character and people might think his character is an insult to mentally challenged/mentally disabled people.
Other ways the audience people might be offended is that people can't chocolate/snickers due to health reasons and it is advertise that to be happy/energetic, you must eat a snickers. People could be offended by character's in this advert is China because of stereotype and culture.
LAA: Core assessment
Skillet Media Campaign Analysis FULL VER.
Skillet Media Campaign Analysis SHORTEN VER.
Media Campaign
Album Cover
LAB: Core assessment
Awards +sucess
Merchandise + Tour
Conclusion
Question 1
Survey
From the results, 100% of people are under age of 18 which means my artist should target audience under 18 because generally most popular artist has a audience of 18-25 and my age of artist should be 18 or older so it meats the target audience
Question 2
From the results, I should target to more males demographic because males generally are into music than females and would be more into rock music but should also have music that includes female audience so my artist can show he has wider range of audience.
Question 3
From this data, Spotify and Youtube is most listened site compared to Itunes so i should mostly protmote the artist on youtube through community tabs and Spotify adverts
Question 4
From the results, Good amount of people like rock music which is a good sign that there is demand for rock music but there were bad amount of people that they don't like it which is concerning for my success for my artist
Question 5
Good amount of people associate rock with the colour black which is very stereotypical for rock genre since black symbolises death/depression which evident from big rock bands like Linkin Park's Numb and Skillet's Not Gonna Die.
Other (Please Specify)
Question 6
From the results, good amount of people have heard names of popular rock bands which shows the audience does have an interest in rock genre. Lots of people have heard of The Beatles which means my artist should follow their style
Other (Please Specify)
Question 7
People had different thoughts on what people wear in rock music video which made deciding difficult. 3 responses say that rock music should wear ripped clothing which is stereotypical but I personally think that my artist should wear casual clothing which would subvert the stereotype and make it more mainstream which will probably spread to wider audiences.
Question 8
Most people follow their artist on Instagram which shows I Should promote my artist on Instagram and on YouTube, this would get possibly lots of attention and good way to promote my artist.
Other (Please Specify)
Question 9
From the results, many people aspect rock artist to be shouting instead of singing which tells me that my artist should have track record of songs where they are shouting instead of singing like My Demons by Starset, AWOLNATION and Skillet
Other (Please Specify)
Question 10
From what people have suggested, the background of a music video or posters should be at ambandon place with low key lighting
Album Covers Coloured Draft 1
INSPIRATION
My idea of album cover was inspired by David Guetta album cover Nothing About The Beat. The reason I chose this design decicians is that it will give my artist a 'cool' vibe to it and it is one of David's popular albums
INSPIRATION
Poster for bus draft
My main inspiration came from 2021 movie Venom Let there Be Carnage through the slogan and art work since it was a first draft, the original concept is unlikely to be used due copyright reasons and conveying intentional genre like metal which is not my artist genre. The reason I chose it because I want to hide the artist face and make it 'mysterious' like other popular creators like Marshmello and my personal album covers has fantastic art so that was my original aim for my artist
My idea of album cover was inspired by David Guetta album cover Nothing About The Beat and the slogan based of venom 2 Let There Be Carnage. Since his audience would adults and generally teenagers and adults usually take public transport will mostly likely see this advertisement. The problem would be designing the advert and would be difficult photoshop the art on a bus.
Long shot with the artist arm crossed used for his website.
Tour poster Draft
INSPIRATION
The tour would be in the UK because he is a new artist and started small in the UK
T-shirt with name of the album.
The shirt will most likely retail at £16 - the colour option for PAIN can be in standard yellow, red, blue or light blue
T-Shirt with a speaker.
Convention
The shirt will most likely retail at £16 - colour option would be black, grey or light grey.
My cohesion for my artist would be dark colours like back with red on their products like album covers etc. Their costume would be exact same to have same theme and cohesion but my artist would wear one of their merchandise with artwork which could help boost publicity on merchandise.
The Resistance - Skillet (Gundam Iron Blooded Orphans AMV)
Run - AWOLNATION (2:12-2:26)
Artist from this genre usually promote themselves on social media since they not mainstream music but what helps them succeed that they have a loyal fan base but it's difficult grab attention new viewers. They sometimes do collaboration with movie studios like composing songs for a movie soundtrack which helps them to get noticed and use their songs in adverts. Some of the work sometimes get noticed by someone else using their song in a YouTube edit like anime AMV when they use an established song and use clips from a popular anime and they usually credit artist in the description. This is how I discovered Skillet through YouTube video anime AMV and other ways an artist can go viral through internet and now be considered a meme song on internet which helps the artist get notice like RUN and SAIL by Awolnation
SAIL - AWOLNATION (Unofficial Music Video)
Skillet rock band usually host a live stream interacting with their fans. They usually talk formally and respectful to their fans which helps the audience like them more as individuals. They usually communicate their audience on social media like YouTube and Instagram.
They get audiences attention by when they release music on their YouTube page and set it on premier it mode which allow them to have have a live chat while the song is playing.
They advertise their products on social media and have their own websites selling products such as albums, merchandise and etc.
Album Name
I think the font fits my artist name but I personally believe it doesn't fit the aesthetics of my artist and its genre
Fonts IDEAS
Artist Name
This font looks good but personally don't think it fits with aesthetic of my artist
Track List with made up names
Through the fonts I want to give the album cover a heavy rock/metal feel to it but problem would be people would assume it metal band instead of a rock band
Overall I prefer this font because find it fits the genre of my chosen artist
My Friend
I'll Sing
I am a Human Being
Your spirit never dies
Window made of Time
I'll let you know
PAIN
Exclusive songs for deluxe edition
I'm going to make a radio advert promoting my new artist and make a website for it showing the track list, tour dates and other posters. For the radio, i'm going to make script for my radio advert and I would be the one voicing it, I'm going to play BRAVED (Humbling River by Pusifer) and PAIN (Believer by Imagine Dragons). For my merchandise: I'm going to have a black T-shirt with Album's cover and the name of the Album because from the survey I did, black was the most popular colour from the results. Other items i would make is a hoody similar designed from T-shirts with album cover and name and have T-shirt with a image of a speaker to convey the music is 'loud'. My slogan for the album would be: 'let there be Music' which would hype the album and convey the album is going to be loud. Platforms I'm going to advertise will be on social media like Instagram, Tik Tok and other popular platforms. The merchandise such as T-shirts will be retailed at £16. The reason why the artist should release his album/ be on tour in December because since it's almost end of year it's end of another chapter in life so his music reflects on past year and his struggles during the year. PAIN album will probably retail at £9 roughly because average albums in uk usually retail £9.78. I release my tour poster in November to create hype around my artist and release merchandise doing tour at the same time since people would most likely buy during that time
Digital Draft
If I Loose it all
Widows made of time (remix)
Tour Dates Digital Draft
INSPIRATION
The reason I chose this layout is because it was inspired by other artist's tour poster and it successfully gets the message across to the audience about tour dates and time.
Album Cover Digital Draft
Album Cover Digital Draft
My idea of album cover was inspired by David Guetta album cover Nothing About The Beat
The reason the layout was chosen is because it makes the album look more artistic and more eye catching to the viewer
T-shirt Digital Draft
Website Digital Draft concept
Digital drafts of my artist merchandise
For my artist website, the first page would be recent stuff like music merchandise tour tickets so it tells the views any recent stuff. It's probably going to have about 5 pages. the 2nd page will be about the artist and etc. the 3rd would be their music from his past and recent albums. 4th page will be their tour list and where can buy tickets to go to his concerts. The last page will show all of the artist merchandise such as T-shirts, hoodies, albums and etc. All of the colours in the digital draft will be not in the final product, it would be in darker colours like black because of a survey people asssisote rock with the colour
I chose this layout because it gives of a very modern look compared to other artist website
Radio Script
The layout is very simple and simply shows the soundtrack and other previous songs
For this page, It would be most likely different in the final product because since artist is not real, it would be difficult to do the about page it would probably less text. I chose this layout because it makes the artist look more professional
BRAVED
PAIN
LAC: Core assessment
Model wearing a PAIN T-shirt
Examples
Model wearing a Speaker T-shirt
This image will be used on the artist website on merchandise page. Used to advertise my artist merchandise.
- Retailing at £16
This image will be used on the artist website on merchandise page. Used to advertise my artist merchandise and showing how it will look on them.
- Retailing £16
PAIN T-shirt
Image as icons for the merchandise
- Retailing for £16
Lighting Bolt T-shirt
Image as icons for the merchandise
- Retailing for £16
Album Cover 1
Deluxe Edition
Radio advert
Tour Poster
Artist Website Link
Merchandise Page
Home Page
About Page
Track list Page
Booking Page
LAD: Core assessment
Survey
Question 1
From this results, a good number of people said my colours work well together but 1 person find chaotic with colour scheme which I can see since my website is quite colourful
Question 2
The results shows that a all of them think my website looks realistic which shows my knowledge of convention on music artist.
Question 3
Good amount of people liked my songs selection which shows that it has appealed to my audience but 1 person don't really mind the song selection
Question 4
50% would buy only one of my merchandise but other 50% won't buy any of my artist merchandise which tells me that my merchandise is not as good as I hoped for and I should improve on my quality and selection of my merchandise.
Question 5
Question 6
A good amount of people isn't to sure to attend my artist tour which shows that my poster didn't convinced them enough to attend my artist on tour.
All of the people said that my website looks or close enough realistic which shows my convention on artist website.
Question 7
Majority of people suggest that I should improve my merchandise selection and wished it to look more realistic and 1 person suggest that I should improve my layout to make my website look better
Evanluation
Interview
First Person
Do you think the colour scheme work well together?
Yes, I think it worked well together
Do you like the design of my album cover?
Yes, I like it.
Would you buy any of my merchandise?
No, I won’t
Do you think my website conveys my intended genre rock?
Little bit
What do you think of my artist’s font style?
Could have chosen a better font
Do you think my merchandise reasonably priced?
Fairly priced
What do you think of my artist’s name?
Should have better name
What could I improve on my website?
Use better fonts and have more merchandise available
Second Person
Do you think the colour scheme work well together?
Could have used better colour scheme
Do you like the design of my album cover?
Looks good
Would you buy any of my merchandise?
Buy only one t-shirt
Do you think my website conveys my intended genre rock?
Close enough
What do you think of my artist’s font style?
Font looks alright
Do you think my merchandise reasonably priced?
Quite cheap
What do you think of my artist’s name?
Name is OK, can be better
What could I improve on my website?
Lot more merchandise selection
From this interview, Both of them has said positive things about my media campaign like my website, cohesion and etc but the second person had said more criticism than the first person which shows that my media campaign is good but it has flaws which could affect my artist's potential success. Things I would change is I have should designed my merchandise little bit better since majority of people have complained about my merchandise. Felt like I should have been more creative with tour poster because I do think it looks a bit bland.
